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October 19, 2014

 

Marketers consistently strive to understand how digital channels work together to drive the customer journey. However, when it comes to two of the workhorses of digital marketing—email and advertising—we rarely get a glimpse of how they work in combination. Targeting,...

October 15, 2014

 

 

More and more advertisers are implementing geo-targeting in their marketing campaigns, but challenges form when limiting location, specifically in regards to volume. Cookies and private browsing also limit ad number, yet a few creative location-targeting techniq...

September 30, 2014

Want to make sure your SMS marketing campaign is following CTIA SMS marketing best practices? A good place to start is to make sure that when your customers text message the words “HELP” or “STOP” to your short code, you’re returning the right information to your custo...

September 30, 2014

When it comes to loyalty, there’s nothing I’m more loyal to than pizza. Good news for me, as recently Pizza Hut launched their own text messaging restaurant loyalty program. To join the text messaging loyalty program, customers can text the word “PIZZA” to the SMS shor...

August 23, 2014

Baskin Robbin’s Celebrates National Ice Cream Day with Text Message Coupon

21st August 2014

 

 

Did you know there was a national ice cream day? I didn’t know this, until I received a text message from Baskin-Robbins telling me about this awesome holiday, and offering me a...

August 8, 2014

Our good friends at Cellit recently evaluated over 9,000 QSR SMS databases, and found that the average QSR database had 791 subscribers per location. We think you can do better than average though, so we recommend the following strategies for all QSR brands when lookin...

August 8, 2014

Are you a marketing agency looking to start offering SMS marketing to you clients? If so, we’ve got some awesome news for you! Tatango recently developed a free beginner’s guide to SMS marketing for agencies, with the help of our good friends at MobileMixed.com.To down...

August 7, 2014

Treat you customers with a special gift on their special day, include a coupon that will be triggered automatically prior or on the clients Birthday.

“Birthday Wishes” is an SMS marketing tool that enables businesses to market and engage with their customers prior or on...

August 9, 2013

Our friends over at OnlineCollegeCourses.com created the following text messaging infographic about the benefits of texting. Over time, text messaging has earned a bad rap with experts saying it ruins social interactions, writing skills, and expression — not to mention...

May 1, 2013

Our friends over at OnlineCollegeCourses.com created the following text messaging infographic about the benefits of texting. Over time, text messaging has earned a bad rap with experts saying it ruins social interactions, writing skills, and expression — not to mention...

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