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SEO is an effective and important form of internet marketing. Results from SEO efforts are rarely instant, and long-term SEO strategies...
Top Reasons WHY Your Small Business Needs to BE ONLINE
Reasons WHY Your Small Business Needs to BE ONLINE Still sitting on the fence, not sure if you and your business need to build an online...
Transforming Customer Data into Customer Journeys
Your customers are interacting with you across many avenues — from Twitter and Facebook, to emails, texting, and the web. And all along...
Why Mobile Integration is the “Rising Tide” of Marketing in 2015
If a rising tide lifts all ships, mobile integration is the rising tide of 2015. In the 2015 State of Marketing survey, we first wanted...
Start 2015 Strong: Quick Wins for Email Marketers
As we kick off the New Year, let’s focus on what’s easy instead of what’s new. Here are my picks for low-effort/high-return initiatives...
Crank Up Your Marketing Efforts for Christmas
As the holiday shopping season draws near, it’s important to “amp up” marketing efforts. Let’s check out a few holiday promotional...
20 Ways to Avoid Screwing Up Your Facebook Presence
Facebook can be an incredible tool for small business promotion. In fact, there are some businesses that have even built their entire...
American Express Small Business Saturday 2014 – $30 Total Bonus Per Card
I would highly recommend registering sometime on Sunday to guarantee your spot, as the number of registrations is limited. The actual day...
5 Ways to Hemorrhage Cash with your Mobile Marketing Strategy
A solid mobile marketing campaign is a great way to increase revenue over time and otherwise promote brand awareness. However, plenty of...
Combining Email + Facebook Ads Reached Customers Results
Marketers consistently strive to understand how digital channels work together to drive the customer journey. However, when it comes to...
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